Another year, another misguided effort by Square Enix to please its fans.
In a traumatic season that saw the sale of many beloved studios and franchises, as well as the scuttling of several potential projects and whatever the hell Babylon’s Fall was, Square Enix was supposed to start off 2023 on the right foot. Until, well, it didn’t. That’s because the company’s president, Yosuka Matsuda, lost complete focus from games and instead turned, once again, to NFTs and blockchains – two avenues that have yet to be proven successful by any means in the world of gaming.
In the letter, which you can read here, Matsuda-san focuses on these formats without even giving a mention to games that are coming out this year, like this month’s Forespoken or even Final Fantasy XVI.
Following the excitement and exhilaration that surrounded NFTs and the metaverse in 2021, 2022 was a year of great volatility in the blockchain-related space. However, if this proves to have been a step in a process that leads to the creation of rules and a more transparent business environment, it will definitely have been for the good of the growth of blockchain entertainment,” he noted.
He also said, “There is now a trend to view blockchain technology as a mere means to an end and to discuss what needs to happen to achieve the end of delivering new experiences and excitement to customers. I see this as a very beneficial development for the future growth of the industry.
No. He’s got it wrong. And the reason is simple. Anyone who has tried to do anything with NFTs or blockchains in the game industry have been given a cold shoulder. Matsuda simply hasn’t seen it yet.
If you need some evidence of this, just look at what claims are going around for a popular game called CryptoZoo is nothing short of a scam. Stephen “Coffeezilla” Findeisen published a three part video series (seen here) that goes over this in fine detail, explaining how it’s taking advantage of players.

Based on the report above, people are losing money by the thousands from this scam. Meanwhile, Square Enix things it’s a worthwhile investment? Are we missing something here? Squeenix was already reeling because of its losses last year, but its approach this year is more about tech that has no tried and true space in the game industry compared to, what, its mega- blockbusters? Final Fantasy XVI is guaranteed money; and with the right hype, Forespoken would be able to find growth in the industry. With the right hype. (Which it won’t get.) Plus…has anyone even heard from Outriders since they added the Worldslayer DLC? It’s reportedly quite impressive, but, honestly, Matsuda seems more focused on whatever this virtual technology is. Um, no.
Blockchain has been an object of exhilaration and a source of turmoil, but with that in the rearview mirror, we hope that blockchain games will transition to a new stage of growth in 2023,” he added.
You might want to do your homework, Matsuda. Because this isn’t the way.

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